Lori Senecal is the Global CEO for the CP+B. Her current company specializes in global marketing and advertising. As the CEO, she has the mandate of overseeing the company’s growth and development in the global market. She also ensures that the firm’s international branches are properly coordinated to facilitate the achievement of the organization goals. Lori has immensely contributed to the overall development of CP+B, making it a global brand. In the year 2016, CP+B featured in the category of the “Creativity Innovators of the Year” Award.
In her about.me page, before joining the CP+B in 2015, Lori served as the CEO OF Kbs+ where she steered the growth of the agency to high levels. Kbs+ served renowned brands such as Vanguard and BMW. In her leadership position, Lori sought to make brands and businesses gain a competitive advantage by providing innovative products and services. Later, she joined MDC Partners, serving as the President and the CEO of the firm, http://www.adweek.com/brand-marketing/lori-senecal-named-president-ceo-mdc-partner-network-159416/. Besides, Lori held various positions in the McCann Erickson Worldwide. While in the company, she played a key role in strategic planning, talent management, and innovation development. She has also provided strong leadership before serving in various positions leading to significant growth and development.
Similarly, her effort and contribution in the business field have improved her reputation and recognition. Lori has received honors due to her professional achievements and exemplary performance. In 2016, Advertising Age listed Lori among the four ” Agency Executives to Watch.” In addition, in the year 2014, Quantum Leap Awards honored her with the AWYN Game Changer award for leadership and innovation. She also served on the panel of juries for the Isaac Awards. Besides, she is one of the members of the advertising council board of directors.
Finally, Lori Senecal has established herself as an international businesswoman. Her main interests are photography and technology. She is also an entrepreneur and has a sharp focus on the business opportunities. Lori has great skills in the area of advertising, digital and even social media marketing. Her career journey confirms that she is a strong leader who seeks opportunities for growth and development. Lori has immense experience in marketing and advertising field. She was able to transform local companies into international firms through leadership. For example, Kbs+ grew from a 250 employees company to a team of 900 people and was recognized as the ” Best Places to Work in the NCY” and as the ” Standout Agency.” Thus, Lori Senecal is a role model to many young people who are nurturing their talent. For more info, visit her crunchbase bio.